
Ahmedabad, India
Description
I: Garment display and visual merchandising have been designed in congruence to provide an organised, chic aesthetic to the store. Lighting is designed to bring focus on the garment. The reflected light that bounces off the metallic elements illuminates the overall space, providing soft ambient light.
© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved


© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved

© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved
II: Intimate pockets for bridal wear provide a highly personalised experience for bridal parties, featuring traditional takkhat-style seating where sarees can be opened out for viewing, as is traditionally done.
III: The display screens glow in daylight and double up as a beautiful backdrop for spontaneous product shoots.
IV: Slit windows in the assissted browsing pockets provide slivers of natural daylight, lending a soft beauty to the silken weaves, while also serving as a backdrop for visual merchandising. The pocket entry is flanked by mirrors for instant fit checks.

© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved
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