Libas Store, Pacific Mall

Libas Store, Pacific Mall

Libas Store, Pacific Mall

Tagore Garden, New Delhi

Facts

Video

Client

Zivore Apparel Pvt. Ltd.

Scope

Interior Design

Location

Tagore Garden, New Delhi

Status

Completed

Year

2023

Area

950 sqft

Design Team

Tanuj Biyani & Apeksha Agrawal

Facts

Video

Client

Zivore Apparel Pvt. Ltd.

Scope

Interior Design

Location

Tagore Garden, New Delhi

Status

Completed

Year

2023

Area

950 sqft

Design Team

Tanuj Biyani & Apeksha Agrawal

Facts

Video

Client

Zivore Apparel Pvt. Ltd.

Scope

Interior Design

Location

Tagore Garden, New Delhi

Status

Completed

Year

2023

Area

950 sqft

Design Team

Tanuj Biyani & Apeksha Agrawal

Description

In the bustling world of retail, where the essence of tradition meets the aspirations of modernity, emerges a unique retail space tailored for the contemporary Indian woman. This avant-garde design endeavour seamlessly integrates the rich tapestry of ethnic womenswear with a fresh, clean aesthetic, resonating with the evolving sensibilities of today's shopper. The color palette chosen for the space strikes a delicate balance between warmth and sophistication. The harmonious blend of welcoming hues creates an inviting atmosphere, enticing customers to explore further, while the premium tones exude an air of exclusivity, resonating with the brand's positioning in the market.

In the bustling world of retail, where the essence of tradition meets the aspirations of modernity, emerges a unique retail space tailored for the contemporary Indian woman. This avant-garde design endeavour seamlessly integrates the rich tapestry of ethnic womenswear with a fresh, clean aesthetic, resonating with the evolving sensibilities of today's shopper. The color palette chosen for the space strikes a delicate balance between warmth and sophistication. The harmonious blend of welcoming hues creates an inviting atmosphere, enticing customers to explore further, while the premium tones exude an air of exclusivity, resonating with the brand's positioning in the market.

I: The store's layout is designed to evoke a sense of openness and sophistication, eliminating clutter using an array of display typologies such as nesting tables, gondolas, and browsing fixtures. These thoughtfully arranged elements create a layered and engaging shopping experience

© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved

Pastel colours, light timber and white metal create the near-neutral backdrop required to display a multitude of garments in both light and dark shades. Clean geometrical display systems and nesting tables are used to neatly organize the different shapes and sizes of garments. A row of demountable drawers at the bottom provides a unifying feature, while providing much needed additional storage space. Mirrors are plugged into the same display system grid, thus creating a truly modular system which can take multiple typologies of display.

Pastel colours, light timber and white metal create the near-neutral backdrop required to display a multitude of garments in both light and dark shades. Clean geometrical display systems and nesting tables are used to neatly organize the different shapes and sizes of garments. A row of demountable drawers at the bottom provides a unifying feature, while providing much needed additional storage space. Mirrors are plugged into the same display system grid, thus creating a truly modular system which can take multiple typologies of display.

© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved

© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved

II: The entry portal exudes sophistication, showcasing the brand’s identity through a striking use of rich purple, elevated by an intricate inlit pattern crafted exclusively for Libas. This serves as an impactful and memorable first impression, creating a strong recall for the brand.

III: The thoughtfully curated color palette establishes an inviting ambiance, seamlessly blending freshness with a refined elegance. The store's design ensures it remains approachable for customers while exuding a sense of understated luxury, creating an experience that is both welcoming and premium.

Central to the innovative design narrative is the creation of a distinctive pattern language. Drawing inspiration from the brand's core identity, a meticulous set of pixels was crafted to weave a visual story throughout the space. This bespoke pattern not only encapsulates the brand's ethos but also establishes a strong recall value, ensuring that every visit becomes a memorable experience for patrons. It finds its expression in the ceiling element which stands as a testament to the brand's unique selling proposition. It serves both functional and aesthetic purposes, captivating attention, elevating the overall ambiance while reinforcing the brand's distinct identity. The façade portal is another space where this pattern language is used to create a bold, eye-catching, purple façade. The identity finds expression in the form of backlit pixels, strengthening brand recall in a sea of retail brands situated in the mall.

Central to the innovative design narrative is the creation of a distinctive pattern language. Drawing inspiration from the brand's core identity, a meticulous set of pixels was crafted to weave a visual story throughout the space. This bespoke pattern not only encapsulates the brand's ethos but also establishes a strong recall value, ensuring that every visit becomes a memorable experience for patrons. It finds its expression in the ceiling element which stands as a testament to the brand's unique selling proposition. It serves both functional and aesthetic purposes, captivating attention, elevating the overall ambiance while reinforcing the brand's distinct identity. The façade portal is another space where this pattern language is used to create a bold, eye-catching, purple façade. The identity finds expression in the form of backlit pixels, strengthening brand recall in a sea of retail brands situated in the mall.

IV: An integrated yet modular display system combines functionality with elegance, accommodating diverse needs such as hanging garment displays, sleek shelving at the top, discreet drawers at the bottom for additional storage, and a seamlessly incorporated mirror. A dedicated "celebrity storage" showcase highlights the brand's latest collection, adding a dynamic focal point that breaks the monotony and enhances the visual narrative with a touch of exclusivity.

© Studio GreyMatter 2024 (Greyter Design Pvt. Ltd.) | All rights reserved

The PoS occupies the central space in the layout to ensure complete views of the store, required to reduce pilferage. An etched expression of the pattern helps create a unique PoS. Spacious trial rooms with laminate timber floors and front-lit mirrors ensure a comfortable experience for customers young and old.

The PoS occupies the central space in the layout to ensure complete views of the store, required to reduce pilferage. An etched expression of the pattern helps create a unique PoS. Spacious trial rooms with laminate timber floors and front-lit mirrors ensure a comfortable experience for customers young and old.

Gallery

Office Hours

Monday - Friday, 9AM - 6PM

© Studio GreyMatter (Greyter Design Pvt. Ltd.) 2025

Office Hours

Monday - Friday, 9AM - 6PM

© Studio GreyMatter (Greyter Design Pvt. Ltd.) 2025

Office Hours

Monday - Friday, 9AM - 6PM

© Studio GreyMatter (Greyter Design Pvt. Ltd.) 2025