Central to the innovative design narrative is the creation of a distinctive pattern language. Drawing inspiration from the brand's core identity, a meticulous set of pixels was crafted to weave a visual story throughout the space. This bespoke pattern not only encapsulates the brand's ethos but also establishes a strong recall value, ensuring that every visit becomes a memorable experience for patrons. It finds its expression in the ceiling element which stands as a testament to the brand's unique selling proposition. It serves both functional and aesthetic purposes, captivating attention, elevating the overall ambiance while reinforcing the brand's distinct identity. The façade portal is another space where this pattern language is used to create a bold, eye-catching, purple façade. The identity finds expression in the form of backlit pixels, strengthening brand recall in a sea of retail brands situated in the mall.